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CASE STUDY

Ampere® Boosts the Performance of Google Cloud Workloads by 30% for SADA Customers

26 September 2023

INTRODUCTION

SADA is the market leader for Google Cloud professional services, empowering thousands of companies like Visby, Sembly AI, and AccuWeather to leverage GCP for transformative results. Forward-looking businesses seek not only cost reduction and performance boosts but also world-changing innovation. SADA ensures seamless hardware and software integration, making Google Cloud faster and easier to use. Powered by Ampere® Altra® processors, to achieve new levels of efficiency and capability for their most demanding workloads.

COMPANY DESCRIPTION

SADA is the market leader for Google Cloud professional services. As of 2022, Google Cloud had roughly $26B in revenue worldwide, and SADA drives a portion of that revenue as a 5X Google Cloud Partner of the Year recipient.

Challenge

As thousands of customers move mission-critical workloads to Google Cloud. Platform (GCP), SADA’s customers needed fast, efficient, and scalable processor option to maximize performance and efficiency while keeping a lid on costs.

Solution

Plesk embraced Ampere Altra processors to address customer demands and platform limitations. The engineering team found Ampere's "climate-friendly" power management, lower thermal design point, superior price/performance, and optimized single-threaded core architecture compelling. Porting their core C++ code and adapting third-party dependencies to Arm64 was straightforward, ensuring a smooth transition to this powerful, efficient new platform.

Benefits

Adopting Ampere processors delivered significant advantages to SADA customers, like Momento, who experienced over 30% performance improvement on T2A instances. The processors also minimized power consumption and carbon footprint, aligning with sustainability goals.

“Our customers are eager to obtain the most efficient system design, and they often look to us for advice about the optimum processor architectures,” says Ward. “We are direct users of Google tools for our internal IT functions, and we also help 3,000+ Google Cloud customers make the right decisions about their infrastructure. Ampere has excellent solutions for some of the key workloads our customers are deploying.”


— Miles Ward,
Chief Technology Officer, SADA

“We see a ton of momentum building up in Ampere Cloud Native Processors. The Momento team is excited to have the opportunity to partner with Ampere and Google Cloud on optimizations that improve our price/performance and help us deliver the best possible cache to our customers.”


— Khawaja Shams,
Co-Founder and CEO, Momento

“We told our engineers to carve out a couple of weeks for the migration, but it wasn’t nearly as difficult as we had anticipated,” Ward recalls. “Within a matter of hours, we were up and running on T2A. Momento saw the same, and was extremely happy to achieve such quick results, as well as material cost savings, thanks to the efficiency gains. Plus, they had great technical support from Ampere to optimize the configuration, such as pinning application threads and rx/tx queues to individual processor cores.”


— Miles Ward,
Chief Technology Officer, SADA

Resource Library

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Footnotes

1. Performance comparisons measured and published by Ampere Computing. Details and efficiency footnotes.


About Ampere
Ampere is a semiconductor design company for a new era, leading the future of computing with an innovative approach to CPU design focused on high-performance, energy efficient AI compute. As a pioneer in the new frontier of energy efficient high-performance computing, Ampere is part of the Softbank Group of companies driving sustainable computing for AI, Cloud, and edge applications.

See our solutions for a variety of demanding workloads: amperecomputing.com/solutions

Visit our Developer Center: amperecomputing.com/developers


Disclaimer
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Created At : November 21st 2025, 8:03:17 pm
Last Updated At : February 10th 2026, 6:33:42 pm
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